Billable hours are no longer the dominating force in accounting workflows today. Today’s client wants transparency, compliance, and pricing that reflects your expertise as a strategic asset-but not based on time spent. That is where value-based pricing software for accountants comes in: the tool that an accountant needs to actually price their services on outcomes, risk mitigation, and particular client complexity.
But where do you even start, with options such as FigsFlow, Ignition, and GoProposal? We have compared some of the best in the market to help tax pros and accountants align their fees with their impact.
FigsFlow – AI-Powered Compliance Meets Value Pricing
If you are an accountant dealing with HMRC investigations, multi-jurisdiction filings, or high-net-worth clients, FigsFlow rises to the top with its tax-first approach. The pricing software for accountants is not just about drafting proposals; it cross-checks fees against regulatory risks. For example, in pricing a capital allowances review, FigsFlow auto-suggests your fee ranges based on HMRC enquiry rates for similar projects, meaning you undercharge less for potentially high-risk work.
Key Features for Accountants include:
- HMRC-Ready Pricing: Flags proposals missing penalty protection clauses, such as PCRT compliance.
- Customer Confidence Tools: Secure portal access with itemised value (“£2,000 for R&D tax credit analysis; saves £15K in liabilities”).
- Scalable Tiers: From £10/user/month (Lite) to bespoke enterprise plans, including support for onboarding.
Cons: Teams not particularly AI-savvy will have to work through a steeper learning curve.
Ignition – Recurring Revenue, But One-Size-Fits-All Pricing
As a pricing software for accountants, Ignition is the clear winner for firms that are focused on subscription-style services, such as monthly bookkeeping or tax retainer models. Its billing automation turns proposals into recurring invoices with ease, but for more complex engagements like cross-border tax structuring or mergers, its lack of UK-specific guardrails becomes painfully obvious.
Accountant Use Case:
- Good For: Firms offering flat-fee monthly compliance packages.
- Gaps: No HMRC penalty risk alerts or client-specific fee adjustments.
- Pricing: Starting at $39 (£31.40) per user per month (Solo Plan).
GoProposal – Speed Over Strategy
GoProposal is a pricing software for accountants that shines for speed: accountants can churn out fee quotes in minutes using prebuilt templates. In their “quick quote” approach lies some limitations regarding value-based pricing, though. For example: it is not possible to have fees
changed automatically for clients with overseas assets, i.e., requiring CRS reporting versus straight filers.
Accountant Use Case:
- Good For: Sole practitioners needing to quote fast for simple returns.
- Gaps: no AI to justify advisory services at a premium.
- Price: from £65/user/month.
Proposify – Enterprise Power, Generic Pricing
Proposify, as a pricing software for accountants, scales beautifully for large firms with multi-layer approval workflows and branded templates. However, its lack of UK-specific intelligence means accountants have to manually adjust fees for risk. For example, pricing a Capital Gains Tax mitigation strategy requires guesswork-no inbuilt benchmarks or HMRC cross-checks.
Accountant Use Case:
- Good For: Multi-office firms needing collaboration across teams.
- Gaps: No integration with UK tax research tools like Tolley’s Guidance.
- Pricing: From $19 (£15.30) per user per month (billed annually).
PandaDoc – Design Flexibility, Compliance Blind Spots
PandaDoc wins points for sleek, client-friendly proposals. But accountants beware: its templates won’t warn you if a fee structure inadvertently violates UK regulatory guidelines (e.g., contingency fees in prohibited scenarios).
Accountant Use Case:
- Good For: Firms putting client-facing polish over tax depth.
- Gaps: No GDPR-compliant audit trails or HMRC-focused features.
- Pricing: Starts at $19 (£15.30) / user/ month (limited functionality).
Conclusion
If value-based 2025 billing means aligning your fees with expertise, risk, and client outcomes, it becomes clear that it’s not all about charging more. While Ignition automates more of the billing and GoProposal saves time, FigsFlow will uniquely bridge HMRC compliance with value pricing. Let its AI act as your co-pilot to future-proof your fees against the strategic weight and regulatory scrutiny of your work.
Not merely a pricing software for accountants, FigsFlow is more about competitive advantage for accountants ready to shed hourly rates and commoditised pricing.
